608.221.9292 radiodr@chorus.net


The Radio Doctor began in the summer of 1991 with the idea that people were looking for a higher level of installation quality than was available in the Madison area. At this time The Radio Doctor provided installation only, weren’t any products offered for sale. It is with this beginning, that our philosophy was that the installation is the most important part of any auto accessory. This mindset has continued to this day.

205_302After a short time it became clear that there was a need to provide products that our customers could not find at the chain stores. Typically these are specialty brand products, sold only through authorized dealers, which offer the consumer a real value in terms for performance for the price. Many of these brands such as Orion, Panasonic, Viper and others are still offered. Along the way some have been dropped, others added, as consumer needs, and the product has changed. One thing that hasn’t changed is that each product that we carry has something special in terms of performance, features, etc that separates it from the myriad of product available The Radio Doctor relocated into a new facility on Stoughton Road that offered a showroom (albeit small!) to demonstrate products.

In just a few short years, we were bursting at the seams, and more space, both installation and showroom, was desperately needed. A suitable building was found on Pflaum road was secured and the move was made. The new building offered the room for a new high-end display, were people could sit and hear the systems in an environment very similar to their automobile. Later, a second showroom was added, as well as a dedicated woodshop. The sport compact and mini truck craze was just beginning in the Midwest, and The Radio Doctor became the first shop in the area to offer these types of accessories.

226_455With the addition of new products including custom wheels and tires, the showroom was really beginning to feel tight! Once again it was time to move (oh what a joy!) to yet a larger facility. The current building on East Broadway seemed to offer just what was needed. The office area was remodeled into a nice big 2500sq ft showroom. Two sound rooms were built. The installation area allowed for a vehicle lift, an expanded woodshop, and room for more vehicles. The expanded showroom and shop have allowed us to continue to bring more “cool things for your car.”